Programmatic Advertising
As part of our tech-enabled approach, we can buy, manage, and place your ads in the channels that matter most — extending your reach at minimum cost.
What is Programmatic Advertising?
By layering these features, PPC experts can target specific audiences in real-time, regardless of the device or channel they are on. It means you can serve ads that are more likely to resonate with your customers. For example, if you’re selling baby products, you can use programmatic to target expecting moms as they browse Instagram. You can also retarget past website visitors with a display ad to encourage them to go back and check your product or service.
This level of targeting can do wonders for your conversion rate — but it can also lead to wasted ad spend if you don’t have a solid plan. The truth is, running a programmatic campaign takes a lot of expertise and time. With our programmatic advertising services, we help you focus on other aspects of your business while we do the grind. Save money without minimizing your reach!
Our PPC analysts have demonstrated experience in multi-channel marketing and DSPs, so you can be confident that your campaign is reaping all the possible benefits. Our expertise means we can quickly get your programmatic campaign running without wasting your ad spend on misguided targeting.
Want to learn more about our tech-enabled campaigns? Talk to us today!
Why invest in Programmatic Advertising?
Less monitoring
Automated media buying means you don’t have to deal with multiple contracts and lengthy negotiations.
Brand Resonance
Deliver memorable ads when you personalize them using available data.
Cross-channel approach
Reach your customers wherever they are, no matter if they’re on desktop or mobile.
Advanced targeting
Zero in on your ideal customer or launch remarketing campaigns to re-engage potential ones.
Convenient platforms
Buy, manage, and check your ads from a single interface instead of juggling siloed campaigns on each channel.
Our Programmatic Advertising Expertise
Display Advertising
Managing multiple ad networks can be time-consuming and expensive. What works on Facebook might not work on the Google Display Network. Don't expect it to happen.
Our digital marketers can use programmatic advertising to unite your multi-channel efforts and save you money over time.
Google Remarketing
When it comes to Google, your remarketing options are vast. However, not all will work for your business. That's why our solutions designed to address your unique needs.
We’ll come up with a programmatic remarketing strategy that takes into consideration your audience, budget, and goals.
Facebook Retargeting
Want to reach past website visitors while they’re scrolling on Facebook? From generating pixels to creating your custom audience, we’ll help you optimize campaigns for retargeting.
Plus, automated buying means we can make it a hassle-free process.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What our Programmatic Advertising
Services include
While programmatic advertising is automated to some degree, it doesn’t mean it’s a one-size-fits-all strategy. To succeed with this type of approach, you still need the human touch, especially in media planning and ad creation. Our team can help you strike that balance and create a data-driven yet personalized campaign for your business.
Our programmatic media buying service includes:
- Media planning
We’ll study your audience and verticals to determine the right channels for your campaign.
- Platform support and setup
First time to try programmatic? We’ll take care of the technicals, including advertiser account creation, DSP campaign setup, and more. We’ll also provide your webmaster with the necessary pixels or tracking code. Once they plug it in, your campaign will be ready to go.
- Media buying
We aim to place your ads in the most relevant spots, whether it’s on search, social, or a niche website.
- Analysis and improvement
We’ll check your ads’ performance throughout the campaign and make improvements to our targeting layers or channel mix.
- Comprehensive reports
We will continuously test and analyze your programmatic advertising campaign to identify your opportunities for improvement.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.