SEM Services
We design our paid search campaigns to boost your online presence and get your message right in front of your ideal audience. Our full-service solutions include ongoing support past launch, so your campaign can benefit from continuous improvement at an affordable cost.
In-depth research + intelligent ad placement = maximum ROI.
Why invest in SEM?
Enhanced visibility
Target customers who are already looking for your products and services.
Faster growth
Generate quick wins for your business with compelling and well-placed ads.
High ROI
See your sales and conversions rise once your SEM campaigns are up.
No guesswork
Determine which ads speak to your audience the most through A/B testing and analysis.
Measurable results
Track your campaign’s progress through conversion rate and cost-per-click (CPC) metrics.
Our SEM Expertise
Search Ads
Be visible when someone searches for a solution you have on hand. Whether you serve a small niche or a diverse audience, our SEM analysts can craft an ad strategy that will make you top-of-mind.
Shopping Ads
Offering multiple products that appeal to one customer? Shopping campaigns are the way to go. These ads link directly to your product page, increasing your chances of making a sale.
Remarketing
Search remarketing lets you engage with past website visitors when they look for products or services you already have. Our remarketing campaign will nurture your leads until they’re ready to make a purchase.
Other Solutions
Search keeps evolving, and so should your campaigns. Our results-oriented approach means we’ll make recommendations as we learn more about your audience, competitors, and industry.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What our SEM Services include
Our paid search specialists use only the best tools and practices to build your brand. That said, no two businesses are the same — hence the need for advertising strategies that unlock your unique potential. We’ll design a profitable SEM campaign for your business based on your goals.
Check our paid search services inclusions:
- Approach and alignment
No one knows your business better than you do. We’ll set up an initial call to discuss your brand, target market, and expectations. Then, we’ll create a paid search strategy to amplify your message.
- Setup and optimization
Trying SEM for the first time? We’ll take care of all the technical stuff, including account creation, keyword research, ad targeting, and more.
- A/B testing and auditing
As part of optimization, we’ll test new ads and check their performance. We will also make suggestions to improve your campaign (such as refining an ad group or targeting more keywords).
- Comprehensive reports
We go beyond the metrics. Our reports include analysis and recommendations that will help you know where your search campaign stands and how it can be improved.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.