Social Media Advertising
Cut through the noise with efficient social media advertising — the quickest way to reach your audience on the platforms they love. We design strategies that leverage the best of each network, resulting in a consistent online presence that drives real-world results.
Why invest in Social Media Advertising?
Market insight
The longer you run your campaign, the more you’ll learn about your audience.
Enhanced visibility
Connect with your customers on platforms where they are active.
Measurable results
See impressions translate into sales with metrics like cost-per-click and cost-per-acquisition.
Next-level targeting
Improve your conversion rate with advanced targeting combinations.
Higher engagement
Boost your digital presence to get more followers and likes.
Our Social Media Advertising Expertise
Facebook Advertising
With near-limitless targeting options, Facebook Ads can be overwhelming for most. Our PPC analysts know how to leverage the platform’s advanced features to reach audiences of all kinds.
Instagram Advertising
Strong visuals and smart placement equal a higher clickthrough rate. Our Instagram campaigns are optimized around the channel’s best features, including Feed, Explore, and Stories.
YouTube Advertising
Capture your audience’s attention on a platform they love with our YouTube advertising services. Our display and video campaigns can translate clicks and views into substantial revenue offline.
Twitter Advertising
You don’t need to have a follower list in the millions. With Twitter Ads, you can target people based on their location, language, interests, device types, and more. Talk to us to get started.
LinkedIn Advertising
Looking to generate high-quality leads for your B2B company? LinkedIn is your best bet. Our specialists can help you navigate the network’s advertising platform and create targeted ads that will drive your sales performance.
Tiktok Advertising
Reach your audience on one of the most immersive platforms yet with TikTok advertising. From news feed to post video ads, our digital marketers can launch creative solutions that will uplift your business.
Spotify Advertising
It’s like radio ads, but better. With Spotify Ad Studio, we can create custom campaigns to help you reach your marketing goals, whether it’s website visits, podcast listens, or app downloads.
Viber Advertising
Display ads? Promotional stickers? In-app shopping? It’s possible on Viber. We’ll determine the best ways to connect with your audience on this widely-used messaging platform.
Other Social Media Platforms
Where does your audience hang out? Whether it’s one of the above or an up-and-coming social platform, we’ll come up with a strategy to reach them online.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What our Social Media Advertising
Services include
When it comes to social media, we don’t believe in a cookie-cutter approach. Our campaigns are designed to meet your unique business needs, whether it’s higher engagement, traffic, or sales.
Vsibl can help you build your audience or create a cohesive strategy for two or more advertising channels. Our paid social services include:
- Approach and alignment
What channels are right for your business? Is one channel enough? Are there opportunities in others? We’ll help you answer these questions even before your campaign’s launch. Let us know your goals, and we’ll craft a social media strategy to meet them.
- Setup and optimization
Whether you’re advertising on one platform or five, we can take care of everything related to the process setup. That includes your advertiser accounts, targeting options, allocated spend, and more.
- A/B testing and auditing
We believe that the key to a successful campaign is split-testing. It means putting out two ad variations at once to determine which speaks more to your target audience. Based on the results of our testing, we will make suggestions to improve your campaign over time (such as refining an ad group or trying additional formats).
- Comprehensive reports
Our reports include more than just metrics such as clicks and impressions. We will keep you updated on your campaign’s overall performance, from your strongest channels to your best-performing ads. And we’ll make actionable recommendations to improve your reach on social media.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.