Technical SEO

Specialized site improvements for maximum gains.
On-page techniques can go a long way in improving your SEO score. But without the right technical foundations, your website will fall short of your organic search goals.

Make sure your website is optimized for success by investing in a technical SEO audit. Our specialists are skilled at finding — and fixing — the technical issues that may be holding you back.

It’s hassle-free and transparent; we’ll keep you in the loop every step of the way.

What is Technical SEO?

There are many factors involved in ranking higher on Google or any other search engine. Technical SEO refers to optimization efforts that require tech expertise to implement. These include improvements to your site’s speed, crawlability, content, and structure which can be performed by an advanced SEO specialist or developer.

Technical improvements make it easier for search engine bots (also known as spiders) to crawl, index, and render your website — giving you a better chance of ranking in the search engine results pages (SERPs).

By investing in a comprehensive SEO audit, you make your website friendlier not just to search engines, but to visitors as well. That’s because technical SEO involves finding issues like slow web pages, duplicate content, and confusing navigation — problems that can turn potential customers away from your website.

We custom-tailor each SEO strategy to address these issues, so you can provide your visitors with a fast and frictionless experience that will convert them to paying clients in no time.

What does your technical audit cover?

At Vsibl, we use top-notch tools to uncover critical errors that slow down your organic growth. From there, we make actionable recommendations that take into account your budget, objectives, and business requirements. To do this, we offer a comprehensive audit that covers four technical SEO elements:

Site Architecture​

Is your website easy to navigate? Having a well-organized website is an essential ingredient in search engine success.

You don’t want search engine bots — or worse, your users — to get lost in a labyrinth of disconnected pages. Our audit service includes an in-depth architecture review so you can walk on a direct path to improved rankings.

Crawling and indexing

Can search engine bots reach all your web pages? Before you can rank on the SERPs, Google has to crawl and index your website first.

During this process, the bot downloads your pages, searches it for links, and files all the pages it found to a structure known as the index. If your page is not on the index, it won’t rank — simple as that. Our SEO strategists will identify and get rid of any roadblocks so you can rest easy knowing that all your relevant pages are discoverable.

Content

Does your site have thin or duplicate content? Search engines reward web pages that have unique and original information. As part of our technical SEO strategy, we will pinpoint specific content pieces that can be removed, reworked, or enhanced.

If you can’t avoid duplicate content, our expert SEOs will utilize noindex or canonical tags, which tell search engines which links they can include on the SERPs. This way, your pages don’t compete with each other and cause your rankings to dip. For Javascript-heavy sites, we'll also check if your content is rendered properly by search engine bots.

Page Speed

Is your site’s speed not up to your users’ standards? Nobody likes slow-loading websites — not search engines and not your customers.

By investing in technical SEO services, you can get rid of any unnecessary elements weighing your website down. These can include large photos, third-party scripts, messy code, or something else entirely. Whatever it is, we’ll find and fix it so you can accelerate your unpaid search growth.

Best practices for technical SEO

We know that this part of SEO doesn’t sound fun for most people. If you want to make optimizations but don’t know where to start, here are a few helpful tips that can give you the upper hand:

Site Architecture​

Crawling and Indexing

Content

Page Speed

Technical SEO isn’t a walk in the park, but our comprehensive SEO audit makes it easier to identify the complex issues of your site. Talk to our SEO specialists, and they will work with you to craft a custom roadmap for unparalleled digital growth.

Ready to be more Vsibl online?