Website Migration
No major dip in rankings, no slowdown in your internal processes, and no more tossing at night wondering what could go wrong.
What is Website Migration?
Website migration is the process of making significant changes to a site, particularly in its domain, platform, structure, content, or location. It’s often done to support a bigger purpose, such as business restructuring or expansion.
Types of website migration include:
- Changing the domain name or URL
- Moving to a new platform or content management system (CMS)
- Making changes to site hierarchy and navigation
- Adding new website features
- Merging or expanding content
- Moving from HTTP to HTTPS
- Updating a site’s look and feel
- A combination of the above
A professional website migration service ensures that all these changes will be implemented correctly with minimal interruption on the client’s side. It covers everything from scoping, consultation, implementation, and testing — a collaborative process that, done right, ensures a seamless migration every time.
Website Migration FAQs
1. Why do you need to migrate your website?
- Your business is rebranding.
There’s nothing more exciting than a good rebrand, and you want your website to reflect that. Whether you’re aiming for a redesign or a domain change entirely, we’ll make sure that your downtime is minimal — no technical difficulties during a relaunch.
- You found a platform that suits you better.
There’s no perfect content management system (CMS), but there’s an ideal one for your requirements. Our platform migration experts can help you make the switch without breaking your website’s functionality so that you can focus on your bigger goals.
- You’re restructuring your website.
Having a solid site structure is essential for organic growth, but making haphazard changes can lead to traffic and revenue loss. Links might break, causing haywire navigation that turns off your customers. By investing in a site migration service, you can rest easy knowing that your traffic will not nosedive.
- You want to give the best customer experience.
Your customers are at the heart of your business decisions. Whether you’re ramping up security, adding content, or introducing new features, a smooth migration gives your audience something more to rave about.
- You want to invest in a mobile-first strategy.
As more people access the Internet through smartphones and tablets, it’s essential to take the leap and embrace a mobile-first mindset. If you’ve invested in responsive web design, we can help you combine your mobile and desktop sites for a great user experience on any device.
- Your website is undergoing consolidation.
Many websites get cluttered over time. But streamlining your site isn’t as easy as deleting outdated pages. Through URL redirection, we can ensure that your cleanup doesn’t cause confusion — both for search engine bots or potential customers.
2. How will this affect your business?
Site migrations often point to exciting times for any brand. Visions are updated, KPIs are changed, and revenue projections go up to match the new digital direction. But without proper planning and implementation, what should have been a thrilling step can cause you to tumble back.
We’re talking downturns that can take weeks, if not months, to reverse. Worse, it’s costly to fix, taking up time and resources that could have been allocated to other efforts.
Our migration specialists offer end-to-end management so you can avoid these common pitfalls. From strategy to testing, we’ll create a safe environment for you to pursue your vision without slowing down your growth.
3. How long does the process take?
A fully managed migration can take anywhere from just a few days to a month (or even longer). That includes planning, consultation, live testing, and performance monitoring — everything you need to ensure that your migrated site will run smoothly post-relaunch.
No matter the scope, we’ll provide you with a clear timeframe that includes key dates and targets. You’ll be able to check your progress and make adjustments along the way.
4. Why you should get an SEO specialist to help you with website migration?
The stakes are high when it comes to site migrations. With so much on the line, you want to partner with someone you can trust to do it right.
Our website migration service can help you avoid expensive mistakes when you should be growing your business. So if risk mitigation is your priority, we’re the right people for the job.
What our website migration service includes
No two migrations are the same. Whether you’re changing domains or moving to a new platform, we’ll come up with a custom approach that safeguards your traffic and ensures you have room to grow. Our full migration service includes:
- Technical scoping, planning, and roadmap
- Risk and opportunity forecasting
- Site contingency plans
- URL mapping (for redirection)
- Updated site architecture and internal linking structure
- Test environment crawl and audit as well as crawler access management
- Technical optimization
- Setup and configuration of new Google Search Console and Bing Webmaster Tools properties
- New XML sitemaps and resubmission
- Analytics and tracking reconfiguration
- Benchmarking
- Bug fixing review
- Technical and performance monitoring