LinkedIn Advertising
Grow your online visibility with our LinkedIn advertising services. Whether your goal is to generate leads or move your prospects down the funnel, our campaigns will help you maximize your ad spend and reduce your cost-per-acquisition (CPA).
Trust us to deliver results that both your marketing and sales teams can get behind.
Why advertise on LinkedIn?
Solutions-oriented
Connect with C-suite executives and top decision-makers and looking for powerful and strategic solutions like yours.
Powerful touchpoints
Engage your audience with Conversation Ads, a chatbot-like format with multiple calls-to-action (CTA).
Personal messaging
Don’t forget the human touch. Use LinkedIn’s data-powered formats to send out relatable ads to your audience.
Transparent pricing
Choose from various pricing models including CPC (cost per click), CPM (cost per thousand impressions), or CPS (cost per send) for Message Ads.
Accurate data
Leverage the platform’s up-to-date profiles and target users by their company, location, years of experience, or job title.
Measurable results
LinkedIn’s Campaign Manager offers an easy way to check your impressions, clicks, and conversions over time.
LinkedIn Ad Formats
No matter which stage of the sales cycle you want to speed up, LinkedIn offers distinctive formats that will help you meet your KPIs. Tell us your goals and we’ll design professional ads using these available formats:
Sponsored Content
Grab customers’ attention with high-quality visuals and compelling copy. This flexible format allows you to advertise your website, software, event, or vacancies right within the LinkedIn feed.
Sponsored Messaging
Unique to LinkedIn, Message and Conversation Ads pop up right inside your prospect’s inbox. Get them to take action with a custom CTA button (or multiple, if you’re using the Conversation format).
Dynamic Ads
Speak directly to your audience with Dynamic Ads. This format uses profile data (such as name, title, and photo) and incorporates it into the ad to give your messages a personal touch.
Text Ads
Get straight to the point with Text Ads — a clear and simple way to reach potential customers online. Our PPC experts will use split-testing to ensure your ad copy delivers the best results possible.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our LinkedIn Advertising Services?
While LinkedIn is a powerhouse for B2B marketing, it can also drive results for other ad objectives. That’s why, when building your campaign, we take the time to understand your goals and how we can effectively reach your audience. We don’t just set and forget your campaign; we provide full support and execution so you can focus on other aspects of your business.
Here’s a rundown of our full LinkedIn advertising services:
- Approach and alignment
Before we can help you reach your goals, we need to know exactly what they are. From there, we’ll provide you with a custom LinkedIn advertising proposal outlining our strategy, recommended budget, and monthly KPIs.
- Setup and optimization
Once you approve our proposal, we’ll get to work creating your LinkedIn ads. Our team will also set up your Campaign Manager account and initial target audience.
- LinkedIn ad auditing
Our PPC specialists will conduct weekly audits to identify campaign opportunities and areas for improvement. This can include writing new ads or targeting a new segment.
- Comprehensive reports
We don’t just provide metrics without insight. Each month, we will send you a LinkedIn ad report that details your campaign performance, budget, and the status of our KPIs.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.