Display Advertising
Our PPC analysts are experts at all things display, including ad testing, demographic targeting, and site placements. With eye-catching ads, we’ll make sure your message reaches your specific audience — whether it’s first-time parents, health-conscious millennials, or virtually anyone in between.
Best of all, it’s cost-effective and scalable. As such, you can get started no matter the size of your marketing budget.
Why invest in Display Advertising?
Brand recognition
Increase awareness through creative and compelling banner ads.
Conversion magnet
Watch your conversion rate skyrocket through effective remarketing.
Fast feedback
Split-test your ads and improve your campaign in as little as seven (7) days.
Targeted approach
Reach even the most specific audience with advanced targeting combinations.
Measurable results
Calculate your campaign ROI easily through metrics like cost-per-click and conversion rate.
Our Display Advertising Expertise
Google Display Network
Our digital marketers have demonstrated experience with Google Display Network and its highly-advanced features. We’ll use audience research to find the right targeting combinations for your brand.
YouTube Advertising
From overlay banners to pre-roll ads, YouTube offers plenty of ways to capture your customers’ attention online. We can create a cohesive display campaign that includes text, banner, and video ads so you can maximize the platform’s unique layout.
Remarketing
The buyer’s journey doesn’t end when a visitor leaves your website. Stay visible through display remarketing — an effective way to give them a subtle reminder of your products and services. Talk to us to get started.
Other Solutions
When it comes to display, the opportunities are endless. Our results-oriented approach means we’ll make recommendations as we learn more about your audience, competitors, and industry.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What our Display Advertising Services include
On its own or as part of a more comprehensive marketing campaign, display advertising is an inexpensive way to boost your awareness, conversions, and revenue. It gives more mileage for ad spends of all sizes. Inform us of your goals, and we’ll create banner campaigns that maximize ROI.
Our display ad services include:
- Approach and alignment
What results do you want to see from your campaign? What are the metrics that matter to you? Whether your goal is clicks, impressions, traffic, or installs, we’ll determine the best approach based on your allocated ad spend.
- Setup and optimization
Adding display to your channel mix? Our PPC team can take care of all the technicals and creatives, from copywriting and design to ad placement and targeting. We’ll also set up your advertiser account on Google Display Network.
- A/B testing and auditing
We offer ongoing support and optimization for your display campaigns in the form of split testing and regular audits. Depending on your ads’ performance, we might also make suggestions to refine your banners or try other formats.
- Comprehensive reports
Aside from platform-generated reports, we also provide in-depth analysis and recommendations to enhance your campaigns over time. Our goal is to give you higher returns for the same monthly ad spend.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.