Instagram Advertising
Stay on track with our Instagram advertising services — the most effective way to engage audiences online. Our expertise in paid social ensures your ads will not just reach, but also captivate potential customers online.
Why advertise on Instagram?
Visual platform
Let your photos and videos do the talking. Spark interest in your products with high-quality images.
Advanced targeting
Narrow your target audience based on location, demographics, interests, and behaviors using Ads Manager — Facebook and Instagram’s powerful advertising platform.
Interactive ads
Make your customers feel like they’re part of the conversation with Instagram’s intuitive ad formats.
Seamless experience
No more interruptions that turn off your audience. Your ads will appear on Feed and Stories just like any other post would.
Engaged audience
Turn likes into conversions when you promote your brand on a discovery-centric platform like Instagram.
Measurable results
Track your campaign’s progress within Ads Manager and get data-driven insights to inform your next steps in social.
Instagram Ad Formats
Your Instagram campaign is not limited to just photos. But the ideal ad format will depend on several factors, which include your message and goals. Whether you’re advertising on Stories, Feed, or both, we’ll make sure that your ads are optimized for the best results.
Stories
Get discovered on Stories, Instagram’s most immersive feature. With its full-screen canvas and intuitive call-to-action, Stories Ads are the best way to connect with an increasingly mobile audience.
Collection
Shorten the distance from discovery to purchase with Collection Ads. This format lets you use both photos and videos to showcase your most relevant offers.
Carousel
Launch campaigns that your customers can interact with. Carousel allows users to swipe through your ad to see more images or clips for a seamless browsing experience.
Video
Get all the benefits of a photo ad plus the immersive power of video. Available in square or landscape, these ads can be up to 120 seconds long.
Photo
When you want to highlight a single product or message, Photo Ads are the way to go. Instagram offers a clean and simple format with a separate CTA button for square or landscape photos.
Explore Ads
Engage more potential customers on Explore, a place for Instagram users to discover accounts and brands they don’t yet follow.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our Instagram Advertising Services?
There’s no question that advertising on Instagram can help you reach your digital marketing goals. But without a solid plan, even big-budget campaigns can turn into a disaster. That’s why we provide end-to-end support for all our campaigns, regardless of allocated ad spend or key performance indicators (KPIs).
Our full Instagram advertising services include:
- Approach and alignment
We want to help you reach your goals, but we can’t do that without learning more about your brand, audience, and expectations. Once we’re up to speed, we’ll create a custom proposal for your Instagram campaign, complete with our recommended budget and a list of monthly KPIs and deliverables.
- Setup and optimization
Our social media marketing specialists will develop a number of ads across your ideal formats. Aside from ad development, we will also handle all the technical aspects, including campaign setup and targeting.
- Instagram ad auditing
We monitor ads on a weekly basis to identify which ones deliver the best results. We will also recommend ways to improve your campaign based on the results of our split-testing. These may include expanding your target audience or trying a different ad format.
- Comprehensive reports
You will receive a monthly Instagram advertising report containing metrics that are relevant to your goals, such as impressions or conversions. We will also include actionable insights for further social marketing efforts.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.