Spotify Advertising
Our digital marketers can help you leverage the platform’s unique advertising features. Our campaigns use a combination of audio and display solutions that will amplify your brand voice. With our targeting expertise, you won’t just get heard — you’ll get an engaged audience for products and services.
Why advertise on Spotify?
Brand recall
When it comes to brand recall, nothing beats audio. Increase your mindshare with memorable campaigns that have long-lasting impact.
Off-screen connections
Unlike other platforms, Spotify doesn’t stop playing when you minimize the app. This means you can reach active listeners even when they’re studying or working out.
Popular podcasts
Be part of the conversation. Browse from a podcast library with 13 genres and get heard by an audience that’s receptive to your brand.
Flexible delivery
Target potential customers regardless of their preferred device. Choose from innovative ad formats that work on smartphones, PCs, tablets, and even in cars.
Measurable results
Check your ads’ performance in real-time with automated reports. Get in-depth audience metrics broken down by age, gender, platform, and genre.
Creative support
No audio ads yet? Spotify Ad Studio allows you to request a professional recording depending on your level of ad spend. Get your campaign up and running in as short as 48 hours.
Spotify Ad Formats
Your Spotify campaign is not just limited to audio. However, it is the platform’s strongest suit — so we recommend implementing it in your Spotify marketing efforts. From there, we can amplify your reach through display, video, or more. Check out the available formats below:
Audio
Reach your target audience even when they’re not actively using their device. These ads are non-skippable and can be up to 30 seconds long, so you have more than enough time to make an impact.
Display Ads
Leave an impression as soon as someone opens the app. Choose from Overlay (a static version of Video Takeover) or Leaderboard (a clickable banner ad). Use them standalone or in synergy with the ad formats mentioned above.
Video Takeover
These autoplay ads take over the screen while users actively browse for content on their mobile or desktop. The format also comes with a companion banner that people can click or tap on to visit your site.
Other Formats
Want to take your campaign further? Sponsored Sessions and Playlists are unique to Spotify and are best for boosting affinity with your brand. Talk to us about your goals and we’ll advise you on the best combination of formats.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our Spotify Advertising Services?
With its audio-centric features, Spotify is a great platform for any business that wants to make waves online. To support that goal, we offer fully managed Spotify advertising services that are tailored around your brand, audience, and budget. All of our clients receive:
- Approach and alignment
We’ll study your business and verticals to determine the best approach for your campaign. From there, we’ll send you a detailed proposal that includes our strategy, recommended budget, and deliverables.
- Setup and optimization
Once our goals are aligned, we’ll start creating your audio, video, or display ads for Spotify. Next: we’ll use our targeting expertise to ensure your ads reach the ideal audience.
- Spotify ad auditing
Our work doesn’t stop once your ads are launched. We’ll check your campaign’s performance on a weekly basis and make all the necessary optimizations. This may include adding banners, shortening audio ads, or making changes to the target audience. Whatever it is, we’ll keep you posted every step of the way.
- Comprehensive reports
Each month, you will receive a Spotify advertising report containing relevant metrics such as clicks, reach, and ad completion rate. We’ll also provide expert analysis so you know where your campaign stands compared to industry benchmarks.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.