Technical SEO
Make sure your website is optimized for success by investing in a technical SEO audit. Our specialists are skilled at finding — and fixing — the technical issues that may be holding you back.
It’s hassle-free and transparent; we’ll keep you in the loop every step of the way.
What is Technical SEO?
There are many factors involved in ranking higher on Google or any other search engine. Technical SEO refers to optimization efforts that require tech expertise to implement. These include improvements to your site’s speed, crawlability, content, and structure which can be performed by an advanced SEO specialist or developer.
Technical improvements make it easier for search engine bots (also known as spiders) to crawl, index, and render your website — giving you a better chance of ranking in the search engine results pages (SERPs).
By investing in a comprehensive SEO audit, you make your website friendlier not just to search engines, but to visitors as well. That’s because technical SEO involves finding issues like slow web pages, duplicate content, and confusing navigation — problems that can turn potential customers away from your website.
We custom-tailor each SEO strategy to address these issues, so you can provide your visitors with a fast and frictionless experience that will convert them to paying clients in no time.
What does your technical audit cover?
At Vsibl, we use top-notch tools to uncover critical errors that slow down your organic growth. From there, we make actionable recommendations that take into account your budget, objectives, and business requirements. To do this, we offer a comprehensive audit that covers four technical SEO elements:
Site Architecture
Is your website easy to navigate?
Having a well-organized website is an essential ingredient in search engine success.
You don’t want search engine bots — or worse, your users — to get lost in a labyrinth of disconnected pages. Our audit service includes an in-depth architecture review so you can walk on a direct path to improved rankings.
Crawling and indexing
Can search engine bots reach all your web pages? Before you can rank on the SERPs, Google has to crawl and index your website first.
During this process, the bot downloads your pages, searches it for links, and files all the pages it found to a structure known as the index. If your page is not on the index, it won’t rank — simple as that. Our SEO strategists will identify and get rid of any roadblocks so you can rest easy knowing that all your relevant pages are discoverable.
Content
Does your site have thin or duplicate content? Search engines reward web pages that have unique and original information. As part of our technical SEO strategy, we will pinpoint specific content pieces that can be removed, reworked, or enhanced.
If you can’t avoid duplicate content, our expert SEOs will utilize noindex or canonical tags, which tell search engines which links they can include on the SERPs. This way, your pages don’t compete with each other and cause your rankings to dip. For Javascript-heavy sites, we'll also check if your content is rendered properly by search engine bots.
Page Speed
Is your site’s speed not up to your users’ standards? Nobody likes slow-loading websites — not search engines and not your customers.
By investing in technical SEO services, you can get rid of any unnecessary elements weighing your website down. These can include large photos, third-party scripts, messy code, or something else entirely. Whatever it is, we’ll find and fix it so you can accelerate your unpaid search growth.
Best practices for technical SEO
We know that this part of SEO doesn’t sound fun for most people. If you want to make optimizations but don’t know where to start, here are a few helpful tips that can give you the upper hand:
Site Architecture
- Use a simple, easy-to-navigate website structure.
- Organize your website pages into categories.
- Link to “deep” pages in your most-visited content.
- Keep your URLs short and consistent.
- Make sure internal links are static and without nofollow tags so they are accessible to search engine bots.
Crawling and Indexing
- Make sure your priority pages are indexed.
- Use an XML sitemap to direct search engines in the right direction.
- Remove dead links from your sitemap.
- Check that pages don't have header or server status errors.
- Avoid using noindex tags unintentionally.
- Use robots.txt rules properly.
- Make sure there are no errors when you implement structured data.
- Analyze server log files to see search engine bots' crawl behavior.
- Make sure Javascript-heavy sites or pages can be rendered.
- If you have a separate mobile site, use the proper mobile alternate tags.
- Implement hreflang tags for multilingual sites.
Content
- Check your content for plagiarism or similarities to those on other websites.
- Use noindex tags for pages with thin content, such as category pages.
- Use canonical tags to differentiate between variations of the same page.
Page Speed
- Avoid using large, high-resolution images when possible.
- Compress or remove any unnecessary scripts on your website.
- Test your page loading times with an external tool.
Technical SEO isn’t a walk in the park, but our comprehensive SEO audit makes it easier to identify the complex issues of your site. Talk to our SEO specialists, and they will work with you to craft a custom roadmap for unparalleled digital growth.