TikTok Advertising
be part of it.
Stand out on one of the world’s most engaging platforms through immersive video ads. With share-friendly content, make an impact and meet your targets at the same time.
Creativity + custom-built strategy = success on TikTok!
Why advertise on TikTok?
Fast-growing platform
Increase brand awareness and recall on an app with 800 million monthly active users (and counting).
Consumable formats
Hook viewers with a compelling intro and keep them engaged with relatable content. All that in 60 seconds or less!
Flexible and creative
Feel free to experiment with new formats, like hashtag challenges, that your customers can interact with.
Trend awareness.
Amplify your reach with duets and trending hashtags that have a high potential for shareability.
Clear demographic
Whether your business is offline or digital, watch your sales rise when you market to Gen Z and millennials.
Measurable results
Use TikTok Ads Manager to optimize your campaign and check its progress in real-time.
TikTok Ad Formats
With its creative userbase and global reach, TikTok offers unique opportunities to scale your business and amplify your reach. While most companies are just getting used to mobile marketing, you’ll be on the ground, engaging your audience with unique ad formats.
In-Feed Video
Get discovered on the “For You” feed, a place where TikTok users can watch trending videos and recommended content. Your ads will appear as a full-screen experience that includes copy and CTA, giving high-intent customers a direct link to your site or app.
Other Formats
Maximize your impact with one of TikTok’s innovative formats, including Top View, Branded Hashtags, and more. Whether you want to increase recall, engagement, or something else entirely, we’ll use the ideal format for your budget and goals.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our TikTok Advertising Services?
When it comes to TikTok campaigns, our approach is to combine creativity with strategy. That said, we never follow a templated checklist. Our paid social strategists will work with you to create a customized campaign for your business goals.
Check out our full TikTok advertising services below:
- Approach and alignment
What results do you want to see from your campaign? Be it engagement, conversions, or sales, we’ll come up with a detailed proposal outlining how we can help you achieve it. This proposal will also include our budget recommendations and KPIs.
- Setup and optimization
Once we’re on the same page, we’ll get to work on designing and optimizing your TikTok ads. We will also set up your advertiser account and create your initial target audience.
- TikTok ad auditing
We don’t just set your campaign and forget it. Our marketers will continuously track your campaign’s performance and make the necessary changes to keep it running smoothly. Over time, your campaign will become more efficient at getting the results you want.
- Comprehensive reports
Each month, you will receive a TikTok advertising report that includes essential metrics, insights, and the status of our KPIs. We will also provide a transparent breakdown of your ad spend for that period.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.