Viber Advertising
Through expert placement and targeting, we’ll make sure that your message gets seen by the people who matter most to your brand. And with Viber’s intuitive formats, you can be sure that you’re complementing — not interrupting — the experience that your audience has online.
Why advertise on Viber?
High visibility
Most people read their messages within minutes of receiving them. Reach them at the right moment with well-placed ads.
Non-invasive ads
Maintain brand affinity without annoying your audience. Take advantage of Viber’s intuitive and distraction-free formats.
User acquisition
Propel your reach with Promotional Stickers — a way to grow your community and inspire users to boost your brand.
Measurable results
Get a number on your campaign’s progress with automated Viber reports, and use conversion tracking for added insight.
Viber Ad Formats
Viber offers marketing solutions that go beyond traditional display. These include stickers, communities, and other innovative, data-powered solutions that enable direct interaction with customers. Check out all the available formats below:
Display Ads
Capture your audience’s attention with post-call or post-download ads. These banners only appear after specific interactions and remain onscreen until the user dismisses them or taps on the native CTA button. It’s a smooth ad experience that doesn’t interrupt.
Text Ads
Simple and to-the-point, these appear in the “Chats” or “More” sections within Viber mobile. While not as exciting as display, text is a great way to reach customers when they’re actively scanning their messages on the app.
Promotional Stickers
Boost brand affinity and user acquisition with fun and creative stickers. Sponsor a pack that reflects your brand and it will appear on the Sticker Market for the entire user base to browse. These are also a great way to build your Viber community.
Communities
Less of a format and more of a marketing channel, Viber Communities allow you to directly engage with your existing and potential customers. Talk to us and we’ll come up with a game plan to build your community online.
Other Formats
Depending on your goals, we may recommend Viber’s other solutions. These include Business Messages and Ecommerce implementation. Our PPC specialists will advise you on the ideal formats to help you meet your targets.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our Viber Advertising Services?
With dedicated apps for both desktop and mobile, Viber is a powerful platform for connecting with potential customers online. However, if you don’t have the right expertise, your ads could end up costing you more than what’s ideal. That’s why we provide end-to-end support for all our campaigns, regardless of allocated budget or platform. Our full Viber advertising services include:
- Approach and alignment
To launch a successful campaign, it’s essential that we fully understand your business. We do this by researching your audience, products, and previous campaigns. Once we’re up to speed, we’ll send you a custom proposal complete with our recommended timeframe, ad spend, and KPIs.
- Setup and optimization
We’ll begin the creative process of writing and developing ads. We will also handle all the technical aspects of your campaign, such as account setup and targeting.
- Viber ad auditing
We conduct split-testing on a regular basis to ensure your campaign is at peak performance. If not, we’ll make all the necessary optimizations, such as tweaking ad copy or expanding the target audience.
- Comprehensive reports
Each month, we will send you a Viber advertising report that includes relevant metrics and insights. The report will also include a breakdown of your ad spend and your campaign’s trajectory since launch.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.