YouTube Advertising
Why advertise on YouTube?
Brand resonance
Harness the power of sight, motion, and sound to tell your brand story.
Powered by Google
Get access to advanced targeting tools used across YouTube and Google. Select audience types based on affinity, life events, and more.
Niche marketing
Place your ads on or next to video content that resonates.
Immersive formats
Leave a deep impression on potential customers when you combine in-stream and banner ads in one campaign.
Higher engagement
Turn views into conversions when you boost your channel with PPC.
Measurable results
Track your YouTube ad campaign’s performance with metrics such as impressions, view rate, and cost-per-view (CPV).
YouTube Ad Formats
What’s the best Facebook ad format? The answer depends on a lot of factors, including your message, audience, and objectives. Our social media marketing experts can help you determine the right mix of formats for your campaign.
Photo
Want to use your existing brand or product images? Photo ads are a great choice. Send over your best photos and we’ll pair it with strong copy and the right call-to-action.
Carousel
Get the most out of your ad spend with one of Facebook’s most interactive formats — Carousel.
Tell your brand story or showcase up to 10 products, each leading to a different landing page. That’s 10x the power of one ad.
Video
When it comes to video ads, you’re not just limited to the news feed. Elevate your campaign with engaging content using in-stream and Story clips for either desktop or mobile.
Collection
Give customers their most convenient shopping experience yet with Collection, a powerful mobile-only format.
This format direct customers to a full-screen, fast-loading experience right within Facebook — so they can browse your products without leaving the app.
Slideshow
An ideal format if you want a video-like experience on a smaller ad budget. All you need is a few photos to start reaching potential customers regardless of their device.
Page Promotions
Building your business page? We'll help boost your following and engagement with our page promotion campaigns.
These will shorten the distance between you and your customers. It’s the most effective way to turn them into brand evangelists and fans.
Our Process
Knowing you and your goals is the first step to coming up with a strategic plan for your business. Once we understand your needs, we’ll design a customized solution for you. After your campaign ads are optimized, published, and complete, we’ll check the results and re-optimize, if necessary.
What's included in our Facebook Advertising Services?
Every business is unique. That’s why, when building any Facebook advertising campaign, we take into account your vision, pain points, ideal customers, and more. Our aim is to find what makes your brand one-of-a-kind and highlight it through the use of advanced marketing strategies.
To achieve this, we offer a full range of Facebook advertising services that include:
- Approach and alignment
Our strategies are informed by audience understanding and research. By learning as much as we can about your business, we can determine the best Facebook ad techniques and formats to help you meet your targets. Then, we'll create a detailed contract complete with our deliverables and KPIs.
- Ad creation and setup
No ads yet? No problem. Our team will write engaging copy and pair it with eye-catching creatives, such as high-quality photos or illustrations. We’ll also set up your Facebook Ads Manager account and use it to create your campaign’s core audience.
- Facebook ad auditing
Once we’ve laid a solid foundation for your campaign, it’s time to put your ads to the test. We will launch the initial set of ads and measure performance over time. This lets us identify which ads resonate the most with your audience. Our specialists will then use this data to refine your campaign, giving you more value for your ad spend.
- Comprehensive reports
Our process is fully transparent. Each month, we will give you a detailed report that includes relevant metrics and a breakdown of your campaign budget. This report will help you understand the status of your Facebook advertising campaign and how it contributes to your overall marketing goals.
Frequently Asked Questions
Since we’re talking online ads, the cost depends on how much you’re willing to spend. Once we understand your marketing goals, we can give you our recommendations. You can also provide us with your target budget, and we can work around it.
Yes! We are very transparent. We’ll show you the actual amount being charged by the advertising platforms as it is.
Our fee varies depending on the amount of work involved. Contact us for a quote!
Our reports include basic metrics such as clicks, impressions, clickthrough rate, and cost per click or cost per impression. We can also provide other metrics depending on your goal, such as cost per purchase, cost per install, etc. Let us know what you need so we can set up the trackers in advance.
Clients building awareness usually focus on site traffic or engagement. If the goal is sales, they typically check cost per purchase; and for app installs, it’s cost per install. Tell us what you want to achieve, and we’ll come up with a strategy for it.
It depends on your marketing goal. If it’s higher sales, you should see an improvement in your sales volume and cost per purchase over time. We set KPIs at the start of each campaign, so you have a number on what success looks like.
It depends on the campaign type. If you have historical data, we can easily optimize since there is baseline data available.
If it’s your first campaign, don’t worry. We’ll optimize from the get-go and make sure that you have the right structure and foundation. In some cases, you’ll be able to see results within hours of the campaign launch.
We look at the actual results and the cost of getting those results. So we will be looking at the ad performance metrics vis-a-vis your KPIs and marketing targets.
We suggest giving it three (3) months at the least. This time frame lets you take advantage of the insights from our A/B testing, which we regularly do as part of optimization.